MADEMEN – Grooming for Men with Standards

Natural. Confident. Real.

Welcome to MADEMEN – your go-to for premium men's grooming from Switzerland. You might be wondering how I ended up creating beard and haircare products. Well, it runs in the family: my great-granduncle, Karl Ludwig Nessler, born on 2 May 1872 in the Black Forest, was the inventor of the perm.  "After Karl Nessler launched the Nestlé perm in 1906, his salon at 245 Oxford Street in London quickly became a popular spot among well-off women."
So yes – grooming might just be in our DNA.

MADEMEN stands for real men’s care

I didn’t want to create just another brand. I wanted something that truly fits. MADEMEN is made for men who take care of themselves – without pretending to be someone else. For those with style, but without the show. For you.

Our motto:
“Stay just the way you are.”
Because real grooming starts with accepting yourself – everything that makes you, you.

Your grooming. Your style. Your MADEMEN.

Our products are designed to support your everyday life – whether you’re at work, out and about, or just enjoying a relaxed day. You’ll find beard oils, shampoos, styling products, and skincare that actually work – with no compromises.

✔ Skin-friendly & pH-balanced
✔ Free from silicones, parabens, microplastics, mineral oils & harsh sulphates
✔ Cruelty-free – out of respect for animals and nature

Everything you need, nothing you don’t.

More than grooming: MADEMEN boosts your confidence

Our products don’t just make you look good – they help you feel good, too. That feeling when you look in the mirror and see the real you? That’s what we’re about. We focus on quality, results, and values. You should feel good in your own skin. Full stop.

Sustainability is part of who we are

We believe in real responsibility. That’s why we support the Swiss initiative “Dein Baum” (Your Tree). Every tree planted gets a GPS coordinate – so you can visit, track its growth, and be part of a greener future.

🌱 Stores CO₂
🌱 Creates natural habitats
🌱 Raises awareness

That’s our contribution – and we’d love for you to be part of it.

Our environmental mission – together with “Dein Baum”

For MADEMEN, caring for the environment isn’t a trend – it’s a commitment. In a world where climate change and biodiversity loss are undeniable, we choose action over silence. That’s why we’re proud to support “Dein Baum”, a Swiss project with real impact.

Each tree is protected for five years, capturing CO₂, improving air quality, reducing erosion, and creating homes for wildlife. You’ll even receive the GPS location of your tree – so you can visit it, watch it grow, and connect with nature in a meaningful way.

The best part? It’s not just symbolic. It’s real, measurable change – and you’ll get regular updates through our newsletter or on social media.

Planting a tree may seem small – but small actions, done together, can create real change.

Join us – and let’s take responsibility. For nature. For our future.

Join the MADEMEN Community

Got questions or feedback? Want to say hello? Reach out to me directly – I’d love to hear from you. MADEMEN isn’t just a brand – it’s a mindset. And I’m glad you’re here.

Yours,
Armin